Services Overview

• Strategic Planning
  • Ongoing Direct Marketing and Integrated Advertising Consultation
  • Preparation of Marketing Plans
  • Preparation of Unique Selling Propositions/Positioning Statements
  • Consumer and Market Insights & Research
    
    
• Campaign & Program Design
  • Preparation of Strategic Briefs
  • Preparation of Creative Briefs
  • Preparation of Media Plans
    
    
• Creative Development and Execution
  • Copywriting and Editing
  • Graphic Design/Art Direction
    
    
• Project Management
  • From planning through final deliverables
  • Coordination of internal and external resources
  • Estimates
  • Schedules
  • Project Debriefs
    
    
• Production Sourcing & Management
  • Direct Mail Printing, Personalization and Mailing Services
    
    
• Budget Estimating

Areas of Expertise

• Direct Marketing
  
• Integrated Advertising
  
• Direct Response Advertising (DRTV)
  
• DRTV Media Buy Management
  
• B2B & B2C Acquisition, Lead Generation & Cross‐sell
  
• Retention/Loyalty Programs
  
• Direct Mail, Email, Print, Broadcast, Collateral, POP, Marketing PR
  and Interactive